Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
With the aim of giving the brand a more vibrant and fresher feel, Samurai has revamped its website.
As well as publishing brand products online, this update aims to achieve closer interaction with website users. The website now also features georeferencing for our Retail Outlets and Technical Service Centers.
Additionally, the website has been designed for a more youthful audience that is becoming more independent every day. The new blog aims to support them. We also provide creative answers to frequently asked questions regarding the use of the products, such as how to assemble a fan.