Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
Each year, BrandSpark International surveys thousands of Canadian Shoppers in over 100 consumer categories to discover what brands they trust the most. In 2020, they chose to study the Air Fryer category for the first time and T-fal was voted the most trusted brand of Air Fryer in Canada in this study, reinforcing our leadership position in the market!
Product of the Year is the world’s largest consumer-voted award for product innovation. In Canada, the Product of the Year seal is backed by the votes of thousands of Canadian consumers. By winning this award, T-fal has also won the recognition of how a leading brand can keep reinventing itself to bring innovation to market that matters the most to our Canadian consumers!
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