Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
Further to the study carried out by the GfK consumer research institute, Tefal ranked second this year in the « Best Growth Brand » category and WMF fifth in the « Best Product Brand » category. These great results show both the brands’ profitability and the positive emotions they trigger among consumers.
The German « Best Brands » awards are based on a comprehensive, representative study that measures the strength of a brand against two criteria: its commercial success on the market (« share of market »), and its attractiveness according to consumers (« share of soul »). Winners are not chosen by a panel of judges but exclusively by consumers. To establish this year’s ranking, more than 14,000 of them voted.
Tefal´s strong position at this contest, which is also known as the “Brand Oscars”, is an excellent demonstration of Tefal’s success based on smart product innovations like OptiGrill or Actifry and the leading position in Cookware.
For the fourth time in a row the WMF brand was nominated in the category TOP 10 brands in Germany. This success which is a confirmation of a sustainable and consistent brand strategy.