Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
05:40 pm (CET)
1st quarter 2024 sales and financial data
02:30 pm (CET)
General Meeting
2024 Half-year sales and results
Europe’s biggest daily newspaper BILD has identified the favourite brands of German consumers. With Tefal, Rowenta and Krups, three Groupe SEB brands rank among “Deutschlands Lieblinge” in SDA.
In January and February 2020, BILD - Germany’s most widely read daily newspaper with a circulation of 1.37 million copies and a total reach of 8.62 million readers - asked more than 420,000 consumers about their favourite brands in an online survey. Various criteria such as overall satisfaction and price were surveyed, as well as the probability of buying a particular brand again on the next occasion.
In SDA, Tefal ranks second overall among all brands, and Rowenta seventh overall. Also, Krups ranks among the top 3 in the category of fully automatic coffee machines.
This is a great recognition of our iconic brands and the passion goes into building them!
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