Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
Business environment is evolving, and with him some of new consumption’s trends are emerging: indeed, Internet users spend more and more time on their smartphone and connections to our brands websites from mobile keep on growing since a few years.
In some regions of the world, these connections can represent until 50% of the traffic on our websites (in particular while shopping). In 60% of the cases, the first search on the Internet concerning a purchase is made via a smartphone!
To answer to these evolutions, a mobile version of the French Tefal website has just been launched. Accessible from any smartphone at www.tefal.fr, this version will be generalized to all new Tefal websites worldwide.