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Tefal wins a “Grand Prix RSM” award

Tefal eco packaging Remise du Grand Prix RSM (Responsabilité Sociétale de la Marque) à Joël Tronchon

During the 3rd “Grand Prix RSM” (Brand Social Responsibility Grand Prize) organized by PRODURABLE and LinkUp Factory, with the support of M6 Publicité, Tefal won the Audencia* students' choice award for its eco-designed e-commerce pack. 
In this "Covid-19" era, consumers and stakeholders are calling on companies to make a greater contribution to environmental protection, the circular economy, health, and society in general. The goal of this award is to recognize brands that have integrated CSR into their marketing model. 
Tefal, the Group's socially-conscious brand, had already received the B-to-C Product award for its initiatives around recycled aluminum during the 2019 edition. This year, Tefal was honored once again for its eco-designed e-commerce pack.

To avoid over-packaging, Tefal produces its e-commerce packaging directly at its production site. This turnkey solution with no plastic or expanded polystyrene protects both the product and the environment. 
This approach is a reflection of Groupe SEB's commitment to eliminate plastic/PSE from inner packaging and use recycled and recyclable cardboard by 2023. 

*Audencia Business School