Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
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First-quarter 2021 sales and financial data
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2021 half-year sales and results
Goodbye fast food – hello vitamins and nutrients! That’s the philosophy behind the popular meal prep trend. After all, those who cook their own meals can choose more variety, more regional products and more fresh ingredients. When hunger strikes on the go, meal prep saves time and money – and helps to reduce plastic waste too. Intelligent to-go products are now all the rage with today’s foodie generation, who are no longer willing to compromise when it comes to nutrition. WMF decided to launch in 2020 specific product ranges to meet this growing need.
- Reusable to-go cutlery “My2Go”: made of high quality Cromargan® and 100% recycled material, the cutlery set comes in a stylish, practical carry case and is designed especially for food on the move. Easy-to-handle, light and hygienically packed, the set contains a knife, a fork, a spoon, a drinking straw and a cleaning cloth.
- Sustainable drinking bottles “Waterkant”: thanks to three removable attachments, a variety of designs and several sizes, these BPA-free bottles are the perfect companion for refreshment on the go. Each Waterkant bottle can be combined with a number of separately available lids. And the 100% leak-proof attachments and wide neck opening ensure that they are easy to fill, use and clean.
- Easy-to-use blender “WMF KITCHENminis® Mix on the go”: this first portable mini mixer, easy-to-use, is always on hand to deliver fast, fresh and fantastic mixing results, anytime and anywhere.
WMF has also developed many other sustainable products as these following smart solutions: the Eco-friendly lunch boxes “Top Serve”, the Red dot design award winner 2019 Motion vacuum flasks or the WMF KITCHENminis® Rice Cooker with to-go lunch-box.
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