Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
The WMF and Silit brands were each honoured with GOLD in the overall ranking of all 2,439 companies evaluated as part of the Product Champion 2020 award.
Product Champion is based upon a large-scale assessment conducted by “ServiceValue” (a consulting firm specialising in service quality) and “DIE WELT” (the national daily newspaper). It involves determining the extent to which customers are inspired by the product quality of different companies. Only the best 200 companies receive the GOLD medal rank.
The WMF brand achieved 80.7% in the “Product Benefit Score (PBS)” of Product Champion 2020. This value represents a clear, understandable and efficient instrument for measuring customer enthusiasm for the product quality and product design of a brand. It means that WMF has the best PBS in the entire “pots & pans” industry and is also the “industry winner”. The Silit brand also convinces customers, as proven by its ranking in the “pots and pans” industry where it ranked third.
The fact that customers honoured the high product quality of the WMF Group’s consumer brands is a very important accolade. It confirms the company’s own quality standards in offering consumers premium products of excellent quality and design.
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