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A world tour of flavors with Tefal

The new Tefal "Cook Around the World" campaign, launched in Australia, takes consumers' taste buds on a journey through a multitude of recipes.

With "Cook Around the World", Tefal celebrates and reveals the thousand and one flavors that make up Australian cuisine. This 360° campaign includes several activation tools:

A Social Media activation:

A celebrity influencer campaign runs across Tefal social media channels featuring former “Masterchef Australia” and “My Kitchen Rules” contestants, bringing their own cultural background (Hong Kong, Malaysian, Lebanese, Greek, French, Polish ….) to the Tefal community through recipe creations.

An in-store activation:

A gift with purchase offer was implemented in point of sales. For the purchase of any Tefal product, a 5 second chopper is offered. Recipe cards are also distributed in the store.

An Online activation:

A promotional landing page was launched on the Tefal Australia website allowing shoppers to redeem their gift online. The influencers’ recipes are also shared on the website.

An Amplification on Social Media:

Posts are shared on Facebook & Instagram during the whole campaign.