Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
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2021 half-year sales and results
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9-month 2021 sales and financial data
With "Cook Around the World", Tefal celebrates and reveals the thousand and one flavors that make up Australian cuisine. This 360° campaign includes several activation tools:
A celebrity influencer campaign runs across Tefal social media channels featuring former “Masterchef Australia” and “My Kitchen Rules” contestants, bringing their own cultural background (Hong Kong, Malaysian, Lebanese, Greek, French, Polish ….) to the Tefal community through recipe creations.
A gift with purchase offer was implemented in point of sales. For the purchase of any Tefal product, a 5 second chopper is offered. Recipe cards are also distributed in the store.
A promotional landing page was launched on the Tefal Australia website allowing shoppers to redeem their gift online. The influencers’ recipes are also shared on the website.
Posts are shared on Facebook & Instagram during the whole campaign.
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