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In a difficult economic climate, retailers constantly try to boost sales with various types of promotional campaign. Loyalty programme in particular are expanding all over the world.

The idea is simple:

  • The consumer collects loyalty points every time they buy something.
  • In exchange for X loyalty points, the consumer gets a substantial reduction on the product of their choice from a range on offer.

The Group has worked closely with several of its French customers to set up this type of promotional campaign and to provide an offer that lives up to the expectations of the brands and their consumer customers.

In this way, during the first half of 2012, the Group supported Auchan with a promotional campaign running in its hypermarkets over 14 weeks and involving Tefal Ingenio cookware and the Sensor pressure cooker. This campaign will continue from October to January 2013 in supermarkets.

A campaign has also been launched in the autumn – and up until mid December – in Géant hypermarkets and Casino supermarkets for the Tefal Professional Induction range.

This type of programme not only provides a significant boost to business – whilst at the same time achieving strong visibility for the products and the brand – but it is also a strong educational opportunity (promotion at point of sale, logistics etc.) for the Group, which has been able to demonstrate its responsiveness and ability to carry out this kind of event.

As part of a different approach, Groupe SEB has set up a special campaign with Leclerc throughout November, aiming to encourage the recycling of cookware at the end of its lifecycle:

  • Consumers bring their old cooking utensils (saucepans, frying pans, casseroles etc.) to the reception of the store;
  • Products are collected in Eco-System bins;
  • In exchange, consumers are given a voucher giving them a 40% discount credited to their Leclerc store cards on up to five products from the Tefal Natura range of recycled aluminium products.


As well as the advantages linked with loyalty schemes, this recycling campaign fulfils the strong commitment of the Group and the brand to protecting the environment.