Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
05:40 pm (CET)
1st quarter 2024 sales and financial data
02:30 pm (CET)
General Meeting
07:00 am (CET)
2024 Half-year sales and results
A site that is closely linked to its consumers
Consumers’ habits are changing in the digital age. Nearly 80% of buyers now look for information on the Internet before making their choice. With the launch of its brand new website, Imusa USA offers a response tailored to the concerns of American consumers. The leading Hispanic cookware brand in the United States, Imusa is driven by strong values and this new site is a way of discovering – or rediscovering – products and tips for everyday cooking with the flavours of sunshine.
Bright, modern and welcoming, www.imusausa.com is resolutely focused on consumers and aims to facilitate discussion and sharing with its “Blog” and “Let’s be amigos” sections, which direct users to the Facebook, Twitter and YouTube social networks where Imusa USA has an active presence. The Imusa Cooking School area also enables web users/cooks to discover video tips from chefs and test easy, tasty new recipes. And to support consumers right through their journey with Imusa USA, visitors can now search directly for an Imusa outlet nearby.
By improving online consumer interaction with this new website, IMUSA is enhancing the opportunity to build even richer relationships with retailers, consumers and shoppers.
www.imusausa.com
Digital magazine