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Krups & Nescafé Dolce Gusto, colourful coffee


The grand final of the Euro Design competition, a unique initiative by Nescafé Dolce Gusto, launched in 19 European countries, was held in Milan on 10 November 2012. Open to anyone, this design competition aimed to reinvent the look of the Melody machine with panache and originality. Through a dedicated Facebook page, web users got the chance to personalise the Melody 3 machine and vote for their favourite creations.

The competition was highly successful in terms of participation and involvement by the community of fans and web users in general: over 10,000 designs received, 246,000 votes, 128,000 visitors and 500,000 fans!

The Melody model chosen by web users will be on sale under the KRUPS brand as a limited edition from early 2013.

France, UK, Germany, Belgium, Czech Republic, Slovakia, Portugal, Switzerland, Malta, Sweden, Denmark, Finland, Norway, Romania, Italy, Austria, Netherlands, Spain, Greece.

Another design highlight: the Nescafé Dolce Gusto exhibition at the Imprimerie, a trendy space in the sought-after Marais district, throughout December. 16 artists were given carte blanche to re-imagine the iconic Krups Nescafé Dolce Gusto machines. A variety of creative and gourmet workshops were organised to mark the occasion.

Beauty and flavour in abundance!