Chief Marketing Officer

Since September 2024

Virginie Van Haeren has over 20 years experience across various industries, including FMCG, consumer electronics and durables.

Virginie previously held the position of Global Head of Brand Siemens & Portfolio at BSH Home Appliances. Prior to that, she led global consumer marketing at Sennheiser.

During her career, Virginie also held senior regional roles in Europe, Middle East, Africa & Asia gaining strong international expertise working for best-in-class multinational brands (Danone, Pepsi, ING, Lenovo).