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On June 12th and 13th last, Groupe SEB held its very first Investor Days. A new event that reaffirms the group’s commitment to the financial community and confirms the group’s intention to maintain rich and regular contacts beyond the “traditional” financial communication periods.

Going further than the ongoing financial communication and regular exchanges organized all year round in the form of telephone or face-to-face meetings, and meetings or “road shows” in France and abroad, this year Groupe SEB wanted to bolster its communications with regard to its financial audiences by organizing its first Investor Days in Lyon. Through these two days of meetings, the Financial Communications Department wanted to give those audiences the opportunity to see the group from another point of view and build on their knowledge of its strategy.

The Group welcomed 38 French and foreign investors, financial analysts and bankers in Lyon.

Groupe SEB chose a little-explored but crucial issue in the financial community as a common thread: “Win consumer’s mind through increased customer focus and shopper knowledge” or how to become a reference point for consumers through strategy based both on substantive long-term work with distributor clients and also on building on consumer knowledge and in-store buyer behavior.

Through a dozen presentations, given by Groupe SEB managers, each an expert in their field, investors, analysts and bankers could better understand how the Group guides and organizes market product launches, from leaving the factory gate to the consumer, going through distribution: supply chain, merchandising, key account management, category management, directly-owned store network, consumer studies, after sales service, media and advertising, digital communication, return on marketing investments… before presenting the “Groupe SEB” approach to tomorrow’s cooking!

These two days also provided participants with the opportunity to meet members of the Executive Committee in a less formal context, and to speak with the various speakers.

These very first Investor Days were a huge success, extremely rich in discussion and discover – a new way for our audiences to expand and deepen their knowledge of the Group.