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On 18 May, Groupe SEB signed an agreement to purchase the German company EMSA. Following approval from the German and Austrian competition authorities, the transaction was completed in mid-July.

German-based EMSA, founded in 1949, designs, manufactures and sells kitchen tools and accessories.

The company’s core business is focused on three categories: thermo jugs and carafes; kitchen utensils; and food storage containers. EMSA’s product offering relies on innovation and quality, combining functionality and design.


Production is carried out at three industrial sites in Germany, China and Vietnam and the company has 800 employees. A well-known brand in German-speaking countries, EMSA primarily covers the core-range segment and boasts strong positions in Germany in thermoware and food storage containers, where it is the market leader. EMSA is also present in the rest of Europe and the Middle East.

Having grown solidly over the past few years, the company reported sales of €92 million in 2015.

The acquisition of EMSA constitutes a strong strategic advantage for our continued development in the buoyant market of kitchen utensils and accessories. The combination of EMSA’s expertise and Groupe SEB’s worldwide presence will enable us to roll out products on an international base and to extend the range, which will boost sales growth.