Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
05:40 pm (CET)
1st quarter 2024 sales and financial data
02:30 pm (CET)
General Meeting
07:00 am (CET)
2024 Half-year sales and results
What is as tough as a knight in armour? Triforce, the new non-stick coating from Imusa, lasts up to three times longer than its predecessors* and its triangle shape is reminiscent of the brand’s logo.
Launched on the market in 2015, Triforce has benefited from extensive marketing support, especially in stores but also on the Internet, where consumers were invited to put their old frying pans “into retirement” and talk about their “special moments” with them! A fun incentive for people to replace their old equipment!
Triforce has also benefited enormously from the support of chef Jorge Rausch, famous for his prestigious restaurants and recipe books and a judge on a popular TV programme.
* Compared with the Innova range from Imusa
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