Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
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1st quarter 2024 sales and financial data
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2024 Half-year sales and results
Discover the first complete volume appliance.
An Ipsos study* carried out on more than 132,000 women shows that a lack of volume is the number one hair problem amongst European women: it was the main complaint of 25% of the study’s participants.
With the first volumizer, Volum’24 Respectissim, Rowenta/Calor provides an innovative solution for women with flat hair. Volum’24 Respectissim is the first volume-creating appliance.
Designed by an ergonomist for easy and intuitive use, Volum’24 Respectissim gives perfect volume in record time: it only takes five to ten minutes out of your morning to get glamorous volume that lasts all day long*.
Its heated ceramic roll creates volume right from the root to the ends of your hair. Moreover, with moderate heat of 170°C and its ion technology, Volum’24 Respectissim respects the hair and gives it shine and vitality.
Apart from a traditional user’s guide, a QR code on the product allows users to discover a step-by-step video guide for guaranteed excellent results.
Volum’24 Respectissim will first be sold in Russia in the second half of 2013, before being gradually rolled out to other geographic regions in the first half of 2014.
* Source: European Health and Beauty Survey conducted in 2005 by Ipsos on 132 465 European women
* External test performed on 50 people – France / November 2012
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