Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
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9-month 2021 sales and financial data
The Group’s eco-design policy includes product packaging. It is aimed at ensuring that it correctly fulfills its protective, storage, transport, information and handling functions while minimizing its environmental impact. In 2018, the Group standardized and formalized its responsible packaging policy with the support of the WWF (WorldWide Fund for Nature). It is produced and co-signed by the Sustainable Development department and the Purchasing department, and has 10 targets, including three main ones:
The use of 90% recycled fibers, the elimination of internal plastic packaging and expanded polystyrene are the top three priorities for 2023.
In any event:
As for the rate of recycled fibers, the packaging used at European and Asian production sites is already above the 90% target. The Group is therefore concentrating its efforts on the Americas.
With regard to the elimination of plastic sub-packaging and the replacement of expanded polystyrene (EPS) shims, the movement accelerated in 2020 with solutions mostly based on cardboard. Woks and fondue sets (Tefal) manufactured in Rumilly, for example, are no longer inserted in a plastic bag and are now protected and perfectly secured by a custom-designed cardboard sleeve. For 2 years, the list of products that have taken the plunge has continued to grow: Cookeo multicooker and Steam'Up steamer (Moulinex), mini 5-second chopper (Tefal) ...
The explosion in internet sales has led to a sharp increase in the use of overwrapping by e-commerce distributors to ship products to consumers from their logistics platforms. In order to avoid this operation, which is harmful to the environment, the Group has developed specific packaging for e-commerce: it no longer requires any repackaging between leaving the factory and arriving at the consumer. The packaging is made from 100% recycled and recyclable cardboard, with no plastic bags or polystyrene, and it has the most demanding certifications from distributors in terms of product protection and user experience.
- Zero plastic packaging
- Zero expanded polystyrene
- 90% recycled fibers