Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
A research institute investigated 644 in-store retailers from 69 industries for a Handelsblatt study. Over 230,000 customer ratings were obtained, and the result was that WMF is among the top 10 German in-store retailers, and number one in the “household and gifts” sector. WMF even scored the third-best marks across all industries when the scores were compared.
In cooperation with "Welt", ServiceValue has also determined Germany's largest ranking of store enthusiasm, the "German Store Champions". Behind the broad-based customer survey on the impact of "service design" (ambience and atmosphere) are a total of 131,000 customer ratings on 420 companies with their stores and 41 industries. WMF takes 4th place in the ranking of the “German Store Champions” with a store fascination score of 79,4 %. This rating reflects the customer's overall perception of the physical environment in terms of ambience and atmosphere. The store ranking includes the judgements and experiences of both current and former customers.
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