Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
For many years, we have introduced measures to reduce the number of workplace accidents. Our 29 health, safety and environment coordinators at our international industrial and logistics sites make this possible.
In 2012, we also introduced our worldwide Safety in SEB program, which formally sets out the group's minimum requirements beyond national and international regulations. For example, we have implemented a behavioral safety visit, conducted at least twice a year, for all employees in at-risk sectors. These visits aim to change at-risk behavior, responsible for 80% of accidents.
These measures have produced results; a 35% decrease in our worldwide lost time injury rate since 2014 to 1.8.
We have also committed to certifying our health and safety management system, OHSAS 18001. Nearly 92% of our industrial and logistics entities were certified at end-2016, with a target of 100%.
Lastly, we have made commitments on workplace safety to limit the number of occupational illnesses, particularly musculoskeletal disorders in France.